Undo Journal
"If we lose the world's forests, we lose the fight against climate change. Rainforests are our Earth's greatest utility – our planet's lungs, thermostat and air-conditioning system.” – Michael Somare, 1936-2021. Tropical rainforests are incredibly diverse, containing over half of the...
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Can't take credit for the pun in the title here, this was first published in an academic paper by the person who coined the term greenwashing. An environmentalist called Jay Westerveld was staying at a hotel in Fiji while on...
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For brands who take environmental responsibility seriously, questions need to be asked right the way though the product life from the beginnings of research and development, sourcing and manufacturing, producing the product for sale to its ultimate use and disposal....
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Sourcing Ingredients within a circular economy The use of ingredients that are not threatened or endangered and are harvested ethically is of course a primary issue for Undo. Alongside this we are seeking ingredients from manufacturers who are focused on...
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We are on an ambitious mission for a brand that not only supports the regeneration of the ecosystems but also creates NO impact on the planet. I've been documenting the journey from my very first conversations with suppliers and manufacturers three...
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